Side Hustle to Over 3 Million in Annual Recurring Revenue (Ben Aston - The Digital Project Manager)
SHOW NOTES:
Ben Aston: Linkedin - Website
The Digital Project Manager - Website
Black and White Zebra - Website
The Indie Media Club Podcast - Website
Show Mentions: Databox - Clearscope
Core Values Discussed - Link
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Heather Zeitzwolfe - LinkedIn
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On this episode of Get the Balance Right we are joined by Ben Aston. Our topic today is turning a bootstrapped side hustle into a business that generates over 3 million dollars annually through recurring revenue. Ben accomplished this success through hard work, but accredits some of his success to luck. Like many, his digital adventures started with a website. Rather than go down the route of a designer, Ben’s agency experience was more heavily concentrated on the account and project manager side.
When he moved from England to Canada, to relieve his potential boredom as the new guy in town, he started as a side hustle. He began with the Digital Project Manager, which was a blog that developed into a membership driven business. Ben eventually formed the Black and White Zebra, a media publishing company. After toiling away for years, Ben was able to turn his side business into a multi-million dollar mini-empire that serves an international community. But if that wasn’t enough, he’s also the host of the podcast, the Indie Media Club.
If you’ve ever considered designing an online course or a membership community, get ready to learn from Ben’s mistakes and his wins. On the podcast, we talk about his triumphant journey and some of his epic fails along the way.
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