Utilizing Green Marketing to Promote Sustainability (with guests Maria and Andres from Green Mo)
SHOW NOTES:
Green Mo. - Website - Facebook - Instagram - Linkedin
Green Mo. resources - Charities - Lazy Person's Guide - Blog
Andres Bohorquez - Linkedin
Maria Batenkova - Linkedin
Products and services mentioned:
Cup Zero: Website - Instagram
Container-free dental floss - Dental Lace
Packageless Delivery in NYC/Brooklyn: Precycle - Deliver Zero
Package Free Shop - Website
Bite Toothpaste - Website
Avocado Mattress - Website
Other Shout-Outs:
Episode 17: Marketing with Purpose: A Holistic Approach with guest Charlotte Chipperfield from Chipperfield Media
Episode 11: Making a Positive Impact: Getting certified with Benefit Corporations for Good with guests Tom Herring and Mary Anne Harmer.
On this episode we are joined by Maria Batenkova and Andres Bohorquez. They are the founders of the green digital marketing agency, Green Mo. Green marketing is also known as “environmental marketing” or “eco-marketing,” but according to Green Mo’s blog, it refers to the marketing of products or services that promote sustainability and environmental benefits. As some businesses commit to produce safe or sustainable products, others green companies work towards reducing their carbon footprint.
Green Mo focuses on environmentally conscious solutions for its clients, whether through digital marketing or helping them be a more eco-conscious business. For Maria and Andres, Green Mo’s approach to marketing is not just about promoting “green products" - it is also about encouraging the public to lower their environmental impact.
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Heather Zeitzwolfe - LinkedIn
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