How to Increase Clients Through Speaking Gigs (Guest Caterina Rando from Thriving Women in Business)
On this episode of the podcast, you’ll learn how to utilize speaking opportunities to grow your business and gain more clients. To discuss this topic, we’re joined by Caterina Rando, the CEO and founder of Thriving Women in Business and the host of the Expand Your Fempire podcast. She supports women to sell more, speak more, serve more and massively monetize their mastery. Caterina is a dynamic business woman who is fun, smart and giving. She has created an online community for business women on a mission. You can also find Caterina each week on Clubhouse in the Thriving Women in Biz club stage.
In this episode we dive into ways you can use speaking to drive sales in your business. You’ll learn Caterina’s super tips and secrets for increasing clients through workshops and other speaking gigs. Caterina has a lifetime supply of knowledge and delightful catchphrases such as, “Bing! Bing!” Whether you’re a seasoned speaker or cringe at the idea of giving a presentation, this episode gives you the tools to increase profits in your business through speaking.
The Top Six Frameworks for Speaking
In this episode, Caterina explains how public speaking and workshops will help you get more clients. But if you’re not a fan of speaking, do not fret. A lot of people cringe at the idea of speaking in front of a crowd, in fact it is feared more than death. Public speaking definitely gets easier the more you do it, but in my experience the more prepared I was for a speech, the more confident I was on stage. I’m personally not a fan of winging it. However, many people find it liberating to work off the cuff. Regardless if you like being prepared or improvisational, either approach should still follow a framework that is cohesive for the listener. If you confuse, you lose, right?
In Michael Port’s book, Steal the Show from Speeches to Job Interviews to Deal-Closing Pitches, he explains six widely used frameworks, some of which are centuries old. Here’s a brief summary of each.
1. The problem/solution framework: Like its name, the idea is to contrast the two by dramatizing and illustrating the problem and then offering a compelling solution.
2. The numerical framework: This is a popular format, not only for speeches but for blog posts. The framework allows you to break ideas into numerical chunks, like 5 key principles, 7 ways to, and 3 reasons. The numbered points make it easier for people to understand.
3. The chronological framework: Information is presented in sequential order based on time, logic or importance.
4. The modular framework: This framework can be used when pulling a section from a larger presentation and using that module as its own stand-alone piece.
5. The compare and contrast framework: This is best used when wanting to convey the differences between two major subjects or thematic points.
6. The three-act structure: Created by Aristotle, this universal, tried-and-true framework is based on three parts, one – the situation, two - the conflict, and three – the resolution. So first the audience is presented the circumstances, then the tension and obstacles, then ending with successfully defeating the issue.
To learn more about these frameworks and a ton of other speaking tips, you should check out Michael Port’s book.
SHOW NOTES:
Contact and Follow Caterina: Website - Linkedin - Instagram - Twitter
Thriving Women in Business: Website - Facebook Group - Bliss Retreat
Expand Your Fempire: Website - Youtube
Michael Port Book: Steal the Show from Speeches to Job Interviews to Deal-Closing Pitches
Listen to Guest Cathey Armillas on Episode #2: Public Speaking and Ted Talks
Toastmasters International: Website
CONTACT HEATHER:
Zeitzwolfe Accounting: Website - Facebook
Contact Heather: Instagram - LinkedIn
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Tools Heather Recommends…
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