What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy)
SHOW NOTES:
Contact and Follow Jason Barnard: LinkedIn – Website – Twitter - Instagram
Kalicube and Kalicube Pro: Website - Pro Website LinkedIn - Twitter
With Jason Barnard Podcast: Website - Jason's Podcast Page
The Barking Dogs: Ace of Spades Cover - YouTube
Boowa & Kwala: Website - YouTube
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In this episode of Get the Balance Right podcast we are joined by the Brand SERP guy, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder and CEO of the ground breaking digital agency, Kalicube. Jason is the world’s expert on all things related to brand SERP (search engine results pages). Since 2013, Jason has been tracking, studying and optimizing the results that Google generates for brand names.
In this episode, you’ll learn all about the importance of brand SERP and why your business should be focused on it. We also dive into Google knowledge panels and how Google’s opinion of your brand can be controlled, but not manipulated. We also discuss Jason’s early years as a punk rock musician and his breakthrough animation program for children Boowa & Kwala.
Tools Heather Recommends…
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